Forget it, Jake. It's Tinseltown.
We were poking around the architecture forum skyscraperpage.com and ran across this interesting photo of a billboard advertising the film Chinatown. This was located in Los Angeles at the intersection of Sunset Boulevard and Marmont Lane, and as you can see it touts the opening of the film today in 1974. We lived on the west side of L.A. for four years, and used to pass this spot occasionally. Marmont Lane winds to the right toward the famed Chateau Marmont Hotel, where luminaries such as Howard Hughes, Natalie Wood, Elizabeth Taylor, and James Dean once made the scene, and a couple met their ends, including Helmut Newton and John Belushi.
We knew the intersection was one of the city's most important billboard spots and wondered what else had been advertised there. So we had a look. We expected to find an assortment of examples, but it turns out the locale was so coveted a relative few companies monopolized it. The first was the Sahara Hotel in Las Vegas, which erected a sign there in 1957, complete with a rotating showgirl and an illuminated marquee listing the headlining acts.
The sheer novelty of the sign helped establish the heavily trafficked intersection as one of L.A.'s go-to spots for promotion, and the sign itself became a landmark. In fact, in 1961 Jayne Mansfield unveiled a Rocky and Bullwinkle statue across the street that was inspired by the Sahara showgirl. It was commissioned by Jay Ward, producer of the television series Rocky and His Friends, for the opening of his office complex.
After the Sahara moved on in 1966 the location was divided into two-tiered advertising. For almost three decades the iconic Marlboro Man towered above the intersection on the higher billboard, first on a horse, and later sans mount. During the time Chinatown was advertised Mr. Marlboro was standing vigil above. The lower location hosted ads for Stroh's and numerous other products, but was a particularly popular home for movie billboards. We found shots of billboards for Looking for Mr. Goodbar, Black Sunday, and other popular films of the 1970s.
Tens of thousands of billboards dot the Los Angeles landscape, especially around Hollywood. An uptick of political billboards has some Angelenos considering whether these objects are more akin to visual pollution. They're already illegal in entire U.S. states, including Hawaii and Maine. We always thought they further cluttered an already chaotic landscape, but we imagine they will survive in Los Angeles longer than almost anywhere else in the U.S. Tinseltown is a place where you don't get people's attention unless you scream for it. Nothing screams better than a well placed billboard.
The statue was for the public. The photos were strictly private.
Hungarian artist Sepy Dobronyi holds what was for a while possibly the most famous statue in the world—his stylized sculpture of Swedish sex bomb Anita Ekberg. Dobronyi made it by using nude reference photos he'd shot of his subject, and it was those photos, more than the statue, that interested the public. Ekberg was one of the world's biggest stars at the time and the idea that nude shots existed was flogged by the tabloids and helped burnish Dobronyi's reputation as a sort of jetsetting artist. His depiction of her became known as the Ekberg Bronze. He went on to sculpt Brigitte Bardot, Ava Gardner, Beverly Aadland, and Jayne Mansfield, though as far as we know no nude photographs were involved in those efforts.
Dobronyi sold and collected many works and used his fame and fortune to become a traveller and adventurer, visiting nearly ninety countries and climbing Mount Kilimanjaro in Tanzania. Actually, he's probably worthy of a book or movie at some point, but then so are dozens of nearly forgotten Hollywood figures. He died in 2010 and as far as we know his Ekberg reference nudes never turned up, though we imagine they'd be worth plenty. But Dobronyi was a gentleman—other Ekberg nudes appeared over the years but he never revealed his and may have destroyed them at some point. We talked a bit about the Ekberg Bronze previously, which means you can learn a few more details of the story by clicking this link.
When the clock strikes twelve Jayne's ready to party.
Curvy Jayne Mansfield stars on these LP covers from the 1960s that caught our eye because of the clock striking midnight on all of them. You would think these are all from the same company, but no—Smashing Hit Parade, for example, is an album that despite its English name actually came from Japan's Union Records. The platters contain songs such as “Hello Mary Lou” by the Brooklyn Bluegrass Collective, and “Tonight, My Love, Tonight” by Dany Locker. Regardless of the musical content, the real attraction here is Mansfield. We'd love to see what she looks like around 3 a.m.
Uncensored turns its unique journalistic eye toward Anita Ekberg.
There's nothing quite like tabloid writing, a fact once again amply demonstrated by Uncensored. This issue is from June 1963, and check out this short paragraph from its feature on Anita Ekberg: “This is the Uncensored story of how Prince Philip bagged a rare and exotic Scandinavian pouter pigeon. Though its native habitat is Sweden, this double-breasted dove prefers the warmer climate of Italy. It also migrates as far from home as London and Hollywood.”
Double-breasted dove? They don't write like that anymore, and a good thing too. It's sexist, of course, but the tabs were generally belittling of both females and males—though in different ways. Women were derided for dating around, such as when Uncensored refers to Ekberg as “Sexberg,” whereas men were usually disparaged for not being manly enough. That typically involved either being rebuffed by women, not scoring with enough women, or sexually preferring men. You see this in the story on Marcello Mastroianni, who's called “lazy” for passing on Brigitte Bardot. And you see it in the story on the United Nations, which is referred to as the “U.N. pansy patch.”
From the perspective of 2017, the heteronormative insecurity is pretty obvious. Men are to be prowling wolves, and any failure to live up to the ideal prompts insults; women are to be readily available for action, but not to other men. The story on Ekberg treads the line of admiring her beauty, but being suspicious about the freeness of her affections. There's a photo of her dancing with a black G.I. in Rome, and while the caption is neutral, in the context of the story the meaning of the shot is clear: “Ekberg will even dance with a black man!”
We love the photo. Ekberg looks a bit baffled, as if the soldier is telling her, “We'd be in mortal danger for doing this in most of the United States, you know,” and Ekberg is saying, “What the hell are you talking about?” The photo also shows how tall Ekberg was, almost 5' 7”, probably 5' 10” in heels, which is towering for an actress who needed to star alongside all those mid-sized leading men. We think this is the first time this image has appeared online.
Other elements worth noting in this issue include French actress and Pulp Intl. femme fatale Dominque Boschero as a mermaid, Marlene Dietrich looking dapper in a tux, Jayne Mansfield and one of her famed toy poodles, and burlesque queen Blaze Starr sudsy in a bathtub. There are plenty of other great shots too, and you can see them all below in nearly forty scans. Uncensored will return.
Tonight they're gonna party like it's 1955.
Questions abound on this cover of Inside Story, but for each one there's an answer. What did Prince Rainier not tell Grace Kelly? That the palace in Monaco was cold and drafty, and she couldn't sleep in the nude anymore because the premises were open to the public from 9 to 5. What was the amazing Frank Sinatra hoax? His studio Carlyle Productions started a whisper campaign that he was such a dedicated actor that he actually used heroin while filming the heroin drama The Man with the Golden Arm. What is the secret fear that haunts Perry Como? That his family might be kidnapped.
All of these pieces are fascinating, but since it's baseball season and people are high on the front-running New York Yankees right now, we'll point to the story, “The Real Reason the Yankees Lost!” What they lost was the 1955 World Series, and it happened—according to Inside Story—because they were partying too hard. They were ensconced at the Concourse Hotel for the Series, a hole-up made possible by the fact that their opponents were the Brooklyn Dodgers. So with both the home and away games taking place in New York City, and the players barred from sleeping in their own houses to avoid family distractions, the superstar Yanks did some major league carousing.
Inside Story scribe Manuel Shaw describes an allegedly typical scene: “Mickey Mantle, Phil Rizzuto, and several other Yankees were sitting around the lobby of the hotel when three lovelies from a nearby night spot showed up. Since the cuties were entertainers familiar to one or two of the players, and were rabid Yankees boosters, it was not remarkable that they were soon in animated conversation with the group, which shortly adjourned from the lobby to an upstairs suite.”
Then he moves into this bit: “A beauteous brunette [was in the hall] clad only in a negligee. The two players wanted to spend some time with her, and they agreed that they would rather do it separately, but she insisted it would be more fun if they both stayed, and after a while she persuaded both of them to come back with her to her room. Soon a real party was underway, joined by many other Yankees, and several doting females who lived at the hotel.”
Well, what good is being a member of the famed Yankees if you can't do some Yankee doodle diddling? Most guys we know can't resist a free beer, let alone a woman in lingerie. A little later in the story, after the question of whether professional gamblers employed the party girls to distract the Yanks, we get this: “If true, this parallels the persistent story in gambling and diamond circles that the voluptuous Marilyn Monroe was introduced to Yankee star Joe DiMaggio just in order to take his attention off the Yankee pennant drive of a few years back.”
Did Inside Story really just say Marilyn Monroe was a mafia Trojan horse? Yup. They did. No ambiguity there. The magazine does not go so far as to say Monroe was aware of the set-up, so perhaps it was a matter of maneuvering her into the same space as DiMaggio at the same time and letting nature take its course. There are worse ways for a man to fall from the sporting mountaintop. And talk about a soft landing. We doubt the story, but you never know. There are far crazier tales starring Monroe. We have about thirty-five scans below, and more tabloids coming soon.
The girl can't help it, but then who'd want her to?
Jayne Mansfield shows her horny side in this promo for her 1956 screwball comedy The Girl Can't Help It. The movie is an underrated classic which we highly recommend for about ten compelling reasons, all of which we explain here.
The queen in her castle.
Jayne Mansfield lounges with one of her dogs and a teddy bear in a very pink promo photo made in 1966. Actually, there are two dogs here—look in the mirror and you'll see her famed chihuahua reflected there. Mansfield had a thing for pink. When she bought her 40-room mansion on Sunset Boulevard in L.A.'s Holmby Hills enclave she had the entire residence decorated in that color, with pink fluorescent lights, pink furs in the bathrooms, a pink heart-shaped bathtub, a fountain that cascaded pink champagne, and a pink heart-shaped swimming pool. All class, right? She dubbed the place the Pink Palace and it was one of Tinseltown's most famous landmarks. Mansfield died a year after the above photo was made, and the house changed hands several times before the wrecking ball came calling. Conservationists made efforts to save it, but of course this is L.A. we're talking about—change is the city's default setting. The house was razed in 2002
Mansfield gets top billing but the rockers steal the show.
Above is a vintage Japanese poster for Jayne Mansfield’s 1956 musical comedy The Girl Can’t Help It. They don’t make ’em like this anymore—a gangster hires a boozing agent to transform his girlfriend into a star, but the girlfriend has no talent, and the agent falls in love with her. This might be Mansfield’s most important movie due to the role it played in popularizing early rock music. For example:
And the unbeatable Fats Domino.
Though they aren't rock and rollers, the lovely Julie London and the amazingly beautiful Abbey Lincoln, who you see just below, also put in appearances. The Lincoln number is especially wonderful, and it's well-staged too, with the backdrop of deep violet curtains set against her crimson gown.
The only uncute thing about this exceedingly cute movie is poor Jayne Mansfield’s bazooka bra and strangling corset, the latter of which producers have cinched her into in order to give her a twenty-inch waist. It's cringe-inducing. Otherwise, awesome stuff.
Mansfield and Mickey Hargitay ride into the gossip columns.
Jayne Mansfield rides off into the night with her new husband, Hungarian bodybuilder and former Mr. Universe Miklós Hargitay, better known as Mickey Hartigay, after their wedding in Portuguese Bend, California, today in 1958. In addition to riding off with Mansfield, Hargitay rode into the pages of the tabloids. As a noted figure in the fitness and bodybuilding world, he had been moderately famous before, but now, as a superstar’s husband, his every excursion, utterance, change in appearance, and career rumor was exhaustively documented and sold to the public. The marriage lasted six years, which is not bad by Hollywood standards, and the pair had three children, one of whom is actress Mariska Hargitay. See more on Mickey here.
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