|Sportswire||Oct 10 2016|
This bit of World War II propaganda, which was created by the Graphics Division of the U.S. government's Office of Facts and Figures in 1942, caught our eye for a couple of reasons. It features champion boxer Joe Louis, which is interesting enough, but it also features a quote he had uttered while taking part in a military charity event: “We’re going to do our part… and we’ll win because we’re on God’s side.”
This is an interesting turn of phrase because of its inversion of "our" and "God." The way Louis formulates the idea suggests God desired the war and the U.S. was just helping out. Usually you hear the sentiment expressed as, “God is on our side,” but Louis's quote has more power loaded into it than the standard iteration. It casts Japan as not just battling an enemy nation that has God's help, but battling the natural order of the cosmos.
Of course, the Japanese also thought they were divinely guided, and over in Europe where Germany was fighting several countries at once, the opportunistic Adolf Hitler, though a skeptic in private, declared himself a Christian in public and busily used religious sentiment in his devoutly Catholic nation to whip up support for his rule. Thus God was presumably rooting for both sides. We have a sizable collection of World War II propaganda inside Pulp Intl., originating from many countries, which we think is worth a look. You can see some of it here, here, here, here, here, and here.