Vintage Pulp May 20 2019
RED HOT ROSSANA
I didn't know that a girl like you could make me feel so sad...


A couple of weeks ago we shared a Mexican movie poster we weren't 100% sure was actually from Mexico. This time we're sure—this beautiful promo Antonio Caballero painted for the melodrama La red says right in the lower left corner “impreso en México.” In that previous write-up we also talked about how popular locally produced films were in Mexico before the industry was suffocated by U.S. business and political interests, and this effort is an example. It was made by Reforma Films S.A., based in Mexico City, and starred Libyan born Italian actress Rossana Podesta, Costa Rican actor Crox Alvarado, and U.S. born actor Armando Silvestre. Enticing a burgeoning international star like Podesta over from Europe indicates how established the Mexican film industry was in 1953, when La red was made.

Interestingly, when the movie played in the U.S. it was titled simply Rosanna, which makes sense, because it would be nothing without Podesta. It struck us that even though Toto didn't write their song of obsession “Rosanna” about Podesta, they might as well have. The film begins when a group of men botch a robbery, a shootout commences, and one of the bandits, Antonio, played by Alvarado, tries to help his wounded comrade. But the dying man gasps to Antonio, “Save yourself—for Rossana.” So we know she's a special woman even before seeing her. Antonio does save himself and goes to live on the seaside with Podesta, where the two harvest sea sponges. It's idyllic, but as a wanted thief he has to lay low, which means sending her alone to town to sell their catch. And the men in the town are... well... see below:

I am intrigued by this spicy redhead.

I too find myself somewhat taken with this mysterious chile pepper of a woman.

Perhaps I'll invite her to coffee and a cronut. That's a cross between a croissant and a donut, my friend, and living out there on the idyllic seashore as she does, I bet she's never had one.

I wonder if she's a fan of our great romantic poet Salvador Díaz Mirón?

I'm certain she has no idea how quickly European skin can burn in this tropical climate.

I'm admittedly less high minded than other men, and mainly wonder what she looks like naked, and whether the carpet is red too.

What the hell are all these guys staring— Oh. I think it's me.

Clearly, these trips into town are menacing affairs for Podesta. If you were to screen the sequences at an anti-sexual harassment seminar, every guy in the joint would bow his head in shame. Important to note, though, that within the narrative these aggressively pervy guys are depicted in a negative light, with even the soundtrack music growing ominous. When one of Antonio's robbery compatriots shows up in town, he gets into a shootout that leaves two men dead, and therein are sown the seeds of future troubles. We won't say more, save that the film is stagy, stylized, operatic, almost devoid of dialogue, and largely remembered because of Podesta's role. It all worked well enough to earn the Prix International du film le mieux raconté par l'image, aka the Award for Visual Narration, at the Cannes Film Festival.

Moving on to the poster, have a look at a previous Mexican promo we shared last year. It's here. We'll wait. Back? You'd think it was the same person who painted both, but the reason we wanted you to glance at the other one is because it exemplifies the strange phenomenon of artists within the same film industry biting each other's styles. It happened in Italy and Sweden too. Either through direct influence from the studios, or through osmosis due to mutual association, several Mexican artists delved into this art deco tinged style. Check out Leopoldo Mendoza Andrade here. Interesting, right? You'll see what we mean even more clearly when we share posters from other Mexican artists, for example Juan Antonio Vargas. That'll be soon. La Red premiered in Mexico today in 1953.
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History Rewind
The headlines that mattered yesteryear.
April 06
1930—Gandhi Leads Satyagraha March
In India, Mahatma Gandhi raises a lump of mud and salt and declares, "With this, I am shaking the foundations of the British Empire." His words, which were a protest against the British salt tax, mark the beginning of the Satyagraha March, which in turn triggers the wider Civil Disobedience Movement that ultimately culminates in Indian independence.
April 05
1955—Churchill Resigns
Winston Churchill resigns as Prime Minister of the United Kingdom amid indications of failing health. He had suffered a mild stroke during the summer of 1949, and another, more severe stroke, in June 1953. News of these events were kept from the public and from Parliament, who were told that Churchill was suffering from exhaustion. After his retirement he suffered yet another stroke in February 1956, but survived for nine more years before finally dying of a fourth stroke in 1965.
1976—Howard Hughes Dies
Eccentric American billionaire Howard Hughes, one of the world's richest men, and a former movie magnate and aviation pioneer, dies on an airplane en route from Mexico to Texas. After years of self neglect, he is almost unrecognisable and fingerprints are used to identify his body. In addition, he is determined to have died without a will, meaning twenty-two cousins inherit his fortune.
2005—Rainier III Dies
Rainier III, Prince of Monaco, whose 50-plus year reign made him one of the longest ruling monarchs of the 20th century, dies of heart and kidney conditions after more than a year of progressively worse health. Rainier is probably best known outside Europe for marrying American actress Grace Kelly, and he was buried in Monaco next to her, twenty-three years after she had perished in a car accident.
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