Vintage Pulp Jun 1 2022
THE HOT GIRL UPSTAIRS
Reality says she's way out of his league. Entertainment tradition says she isn't.


Above you see a poster for the Marilyn Monroe comedy The Seven Year Itch, which we're taking a close look at today because it's a pulp movie. No, really. It isn't a pulp movie in a standard way, but how can we ignore a film, even though it's a comedy, that happens to be about the pulp industry? Perhaps some of you have forgotten this detail, but co-star Tom Ewell plays an editor at a 25¢ publishing house, where among other important duties he repackages literary classics with sexy, good-girl-art covers. If you look just below, Ewell's secretary Marguerite Chapman displays the company's latest reimagining—a racy makeover of Louisa May Alcott's Little Women. They've featured scantily clad women in the art, and added the tagline: “The secrets of a girls dormitory.” So even though thousands of online scribes have written about The Seven Year Itch, its setting in the pulp publishing realm demands that we discuss it too.
But of course, pulp is merely the backdrop; the movie is really all Monroe. We know it comes across as anachronistic to some viewers, but this film is completely modern in at least one important way. The trope of a schlubby everyman scoring with—or at least turning the head of—a woman much more beautiful than him is still a linchpin of American entertainment. Let us count the examples: There's Something About Mary, Big Bang Theory, King of Queens, She's Out of My League, Night Shift, Forrest Gump, Bewitched, SuperbadKnocked Up—in fact, anything with Seth Rogen in it—and not to be forgotten, both Beauty and the Beast and Lady and the Tramp. In all of those, the female love interest, whether human or cocker spaniel, is objectively too beautiful for the lead male. It's a trope that has always worked, and probably always will because it's primarily males who are marketed to in cinema and television.

In The Seven Year Itch the hot girl/ugly guy theme is doubly funny because Ewell's wife is played by Evelyn Keyes, and she's supposed to be, we guess, not out of Ewell's league. Uh huh. Hollywood, right? Keyes is plenty hot, though of course she's no Monroe. Cue eyeroll from our girlfriends. They aren't clear on why so many men find Marilyn attractive. To them she's a little fat, which is no surprise from the perspective of our pint-sized better halves, but the weight of actresses varied greatly during the mid-century era, from the zaftig Jayne Mansfield to the reedy Audrey Hepburn. Marilyn was somewhere in the middle of the voluptuous range—i.e. not fat. However, her weight did fluctuate. In Something's Gotta Give she was thin enough to be about perfect for current sensibilities. She made any level of poundage look good though, because, first and foremost, she was impossibly cute. This look right here:

Those blue eyes of hers that are pointed in slightly different directions. That's hot. That look also captures Monroe's go-to instrument as an actress—an expression that conveys an expectant, scrubbed, and somewhat (but never totally) naive sex appeal. Having watched her dramas as well as her comedies, there's no doubt her gift was for the latter. Her comedies are unimaginable without her, and she was in her own class. Bardot played the same kittenish character at times, and Demongeot, and other actresses, but Marilyn was simply the best. The Seven Year Itch showcases an eternal star shining her brightest, as she plays a twenty-something aspiring actress who moves in upstairs from the klutzy Ewell, whose wife is away for the summer. Monroe proceeds to unknowingly fuel all sorts of male fantasies that—surprise—start to come true, as the lack of air conditioning in the upstairs flat has her increasingly avoiding it in favor of Ewell's.

The way the script is built, with each encounter between Monroe and Ewell another line on the way to potential infidelity is crossed, until the crossed line becomes literal when Monroe discovers that the apartments—which had once been a single two-level residence—are reconnectible by pulling some nails out of the floor where a staircase had been closed off. The possibility of actually living with Marilyn is a delicious dilemma, ingeniously lifted right out of the male id by director/writer Billy Wilder and co-writer George Axelrod. The movie obviously isn't totally wonderful. Some see it as sexist, and certainly its opening sequence of actors painted up like a native American tribe is pure minstrelry, but just like people, movies can harbor out-of-date ideas without being malicious. As long as that line isn't crossed, we can appreciate both The Seven Year Itch, and how far we've progressed since it was made. It premiered today in 1955, and you can see a couple more excellent posters here and here.
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Vintage Pulp May 28 2022
CRIME DOESN'T PAY
But you can't refuse, or I'll release your shameful sex tape and you'll be ruined. How does becoming a reality star change that? And what the hell is it anyway?


We became interested in the thriller Blackmailer because it was by George Axelrod, who would later go on to become one of Hollywood's most respected screenwriters, scripting such films as Bus Stop, Breakfast at Tiffany's, The Manchurian Candidate, and How To Murder Your Wife. Some reviewers really like this novel, but we thought it was middle-of-the-pack. The bones of the story are good. It's about a publishing executive offered one of the world's most famous author's final, posthumous manuscript—which we quickly learn may not be genuine. The reasons the ultimate villain wants it published are unexpected, but we think Axelrod should have ended up with a better final result. Even so, he supplies the usual thriller ingredients—some twists, a couple of beautiful women, a few beatdowns, and a lot of drinking—which means Blackmailer is worth a read. This edition came in 1952 from Fawcett Publications and Gold Medal Books, and the cover art of a woman lounging with the world's largest pillow is uncredited. 

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History Rewind
The headlines that mattered yesteryear.
July 27
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
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