Q: What do you do when you find yourself in the middle of a national scandal? A: Parlay the recognition into money. The above photo of Welsh-born party girl Mandy Rice-Davies made us think yet again of that question and answer. The first time we remember considering them (because Rice-Davies was before our time), was during the Bill Clinton/Monica Lewinsky scandal. Lewinsky appeared on the cover of a national magazine and an acquaintance of ours commented that she must be mortified by the entire situation. But we noted, “Not so mortified that she didn’t manage to get into an expensive photography studio and get these shots made.” Not an affordable thing for a D.C. intern with legal fees looming, but no problem for a person who has signed a representation deal and is being backed by managers. Likewise this photo of Mandy Rice-Davies tells the world she isn't the least interested in hiding, but rather in embracing her unexpected fame, derived from her role—along with friend Christine Keeler—in the Profumo Affair that rocked Britain’s conservative government in 1963 with tales of wild parties, paid sex, and nuclear secrets. Rice-Davies used the notoriety she gained to release pop singles, open nightclubs bearing her name, and write an autobiography and a novel. She and Keeler weren’t the first ordinary citizens to rise to fame on the back of a sexual scandal, nor the first to use that recognition for their benefit, but their case seems like a historical marker, telling us we were entering fully into an age in whichinfamy, pain and public spectacle would rank equally with beauty, creativity, and intelligence as undifferentiated collateral to be traded for cash. Indeed, in the U.S. in particular, creativity and intelligence are often either derided or disingenously conflated with marketing savvy. A culture of Hiltons, Kardashians and Joe the Plumbers speaks to this truth. You can read our post about the Profumo Affair here, and read more about Mandy Rice-Davies here.

The infamous Profumo Affair exploded onto British front pages during the spring and summer of 1963, outing Secratary of State for War John Profumo’s affair with the call girl Christine Keeler, and leading directly to his humiliation and resignation. More than a year later the other call girl at the center of the scandal—Mandy Rice-Davies—was promoting a tell-all book about her time in the sex trade. It was called The Mandy Report and on the cover of Confidential from May 1964, we see Rice-Davies holding the book and looking pretty darn pleased with herself. The Mandy Report was actually rather cleverly formatted as a tabloid-style magazine, and inside Rice-Davies claimed to have serviced the likes of Douglas Fairbanks, Jr., Robert Mitchum, Bob Hope, George Hamilton and many others. Mostly, the men denied it, of course, but to paraphrase Rice-Davies herself: “Well, they would, wouldn’t they?” Call us prejudiced, but we tend to believe women about situations like these, even when they happen to be trying to drum up sales. We don't know how many copies The Mandy Report eventually sold, but the fact that it's still widely available online might be an indication that it did okay. Later in life, Rice-Davies stayed in the spotlight, acting in film and television. That’s her below, relaxing on a beach on Majorca circa 1963, and if you're curious you can read a bit more about the Profumo Affair at an earlier post, here.