Vintage Pulp May 8 2019
CHANGE OF ADDRESS
Spanish art for Casa número 322 may have traveled far from home.


We already showed you a beautiful yellow French promo poster for 1954's Pushover, starring Fred MacMurray and Kim Novak. Above is a cool blue Spanish language promo. This piece is signed MCP, which is the imprimatur used by the Spanish artists Ramon Marti, Josep Clave, and Hernan Pico. So is this a Spanish poster? Well, most online sites say so. But the distributor for Mexico is listed as Columbia Films S.A., and you can see that graphic right on top of the poster. The S.A., by the way, stands for “sociedad anónima,” and is a corporate designation, kind of like Inc., or LLC. The movie's distribution company for Spain is on record as plain old Columbia Films, with no S.A., so we think this poster was used in Mexico, where the movie played as La casa número 322, “house number 322.” There's no exact Mexican release date known for it, but late 1955 is a safe bet. All that said, there's no way we can claim to be correct with 100% surety that this is a Mexican poster. We're extrapolating.

Columbia had distribution branches in various Latin American countries. Its Mexican hub was the most important because Mexico had the most developed Spanish film market in the world. Yes, more than Spain, which was still recovering from civil war. Though dubbed or subtitled versions of foreign movies were routinely shown in Mexico, locally produced flicks were about 20% more popular at the box office on average, according to a 1947 report circulated by the U.S. Consulate in Monterrey. In fact, Mexican films were the most popular in all Latin America, particularly Cuba. Even in Mexico City, where U.S. and European films were more popular than anywhere else in the country, Mexican films took up more than 40% of exhibition time—again as reported by the U.S. Consulate. Why was the consulate studying this? Just wait.

The Mexican movie market isn't as competitive today. The decline was due to three main factors: political pressure that forced Mexico to submit to so-called free trade in mass media, suspicious difficulties obtaining raw film stock from the U.S. for movie productions, and, of course, dirty business tactics by Stateside studios. So that's where the consulate came in—gathering intelligence for both the U.S. government and U.S. business interests. Armed with alarming data about local preferences for local product, U.S. studios forced Mexican exhibitors into “block booking” agreements, which meant that if cinemas wanted to exhibit the best Hollywood films they were also contractually obligated to take on the worst. This was repeated all over Latin America, and those bad films, which were more numerous than the good ones, ate up exhibition hours and kept Mexican films off screens. Pushover, at least, was one of Hollywood's better
 films.

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Vintage Pulp Dec 20 2018
YOU MUST REMEMBER THIS
The fundamental things apply as time goes by.


Yes, we're back to Casablanca. Above you see a Spanish poster for this award winning war drama, which premiered in Madrid yesterday in 1946. The movie was a smash hit everywhere because, simply put, it dealt with every important theme in the realm of human experience, which is why it's still fundamental viewing. And that would be true even if most of the characters weren't migrants—a type of person that's very prominent in the news these days.

The poster art is signed MCP, the designation applied to work produced by the Barcelona based design company owned by artists Ramón Martí, Josep Clavé, and Hernán Pico. We'll get back to this trio's output a bitlater. Casablanca generated some very nice promos, and MCP's effort is one of the best, in our opinion. We also recommend checking out the Japanese ones
here

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History Rewind
The headlines that mattered yesteryear.
November 13
1971—Mariner Orbits Mars
The NASA space probe Mariner 9 becomes the first spacecraft to orbit another planet successfully when it begins circling Mars. Among the images it transmits back to Earth are photos of Olympus Mons, a volcano three times taller than Mount Everest and so wide at its base that, due to curvature of the planet, its peak would be below the horizon to a person standing on its outer slope.
November 12
1912—Missing Explorer Robert Scott Found
British explorer Robert Falcon Scott and his men are found frozen to death on the Ross Ice Shelf in Antarctica, where they had been pinned down and immobilized by bad weather, hunger and fatigue. Scott's expedition, known as the Terra Nova expedition, had attempted to be the first to reach the South Pole only to be devastated upon finding that Norwegian explorer Roald Amundsen had beaten them there by five weeks. Scott wrote in his diary: "The worst has happened. All the day dreams must go. Great God! This is an awful place."
1933—Nessie Spotted for First Time
Hugh Gray takes the first known photos of the Loch Ness Monster while walking back from church along the shore of the Loch near the town of Foyers. Only one photo came out, but of all the images of the monster, this one is considered the most authentic.
1969—My Lai Massacre Revealed
Investigative journalist Seymour Hersh breaks the story of the My Lai massacre, which had occurred in Vietnam more than a year-and-a-half earlier but been covered up by military officials. That day, U.S. soldiers killed between 350 and 500 unarmed civilians, including women, the elderly, and infants. The event devastated America's image internationally and galvanized the U.S. anti-war effort. For Hersh's efforts he received a Pulitzer Prize.
November 11
1918—The Great War Ends
Germany signs an armistice agreement with the Allies in a railroad car outside of Compiègne in France, ending The Great War, later to be called World War I. About ten million people died, and many millions more were wounded. The conflict officially stops at 11:00 a.m., and today the eleventh hour of the eleventh day of the eleventh month is annually honored in some European nations with two minutes of silence.
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