Spanish art for Casa número 322 may have traveled far from home.
We already showed you a beautiful yellow French promo poster for 1954's Pushover, starring Fred MacMurray and Kim Novak. Above is a cool blue Spanish language promo. This piece is signed MCP, which is the imprimatur used by the Spanish artists Ramon Marti, Josep Clave, and Hernan Pico. So is this a Spanish poster? Well, most online sites say so. But the distributor for Mexico is listed as Columbia Films S.A., and you can see that graphic right on top of the poster. The S.A., by the way, stands for “sociedad anónima,” and is a corporate designation, kind of like Inc., or LLC. The movie's distribution company for Spain is on record as plain old Columbia Films, with no S.A., so we think this poster was used in Mexico, where the movie played as La casa número 322, “house number 322.” There's no exact Mexican release date known for it, but late 1955 is a safe bet. All that said, there's no way we can claim to be correct with 100% surety that this is a Mexican poster. We're extrapolating.
Columbia had distribution branches in various Latin American countries. Its Mexican hub was the most important because Mexico had the most developed Spanish film market in the world. Yes, more than Spain, which was still recovering from civil war. Though dubbed or subtitled versions of foreign movies were routinely shown in Mexico, locally produced flicks were about 20% more popular at the box office on average, according to a 1947 report circulated by the U.S. Consulate in Monterrey. In fact, Mexican films were the most popular in all Latin America, particularly Cuba. Even in Mexico City, where U.S. and European films were more popular than anywhere else in the country, Mexican films took up more than 40% of exhibition time—again as reported by the U.S. Consulate. Why was the consulate studying this? Just wait.
The Mexican movie market isn't as competitive today. The decline was due to three main factors: political pressure that forced Mexico to submit to so-called free trade in mass media, suspicious difficulties obtaining raw film stock from the U.S. for movie productions, and, of course, dirty business tactics by Stateside studios. So that's where the consulate came in—gathering intelligence for both the U.S. government and U.S. business interests. Armed with alarming data about local preferences for local product, U.S. studios forced Mexican exhibitors into “block booking” agreements, which meant that if cinemas wanted to exhibit the best Hollywood films they were also contractually obligated to take on the worst. This was repeated all over Latin America, and those bad films, which were more numerous than the good ones, ate up exhibition hours and kept Mexican films off screens. Pushover, at least, was one of Hollywood's better films.
Mortal man finds himself at the whims of a goddess in 1954's Pushover.
We love this bold yellow poster for Du plomb pour l'inspecteur, which was originally made in the U.S. and known as Pushover. Most important item to note here is that this is Kim Novak's first credited role, when she was aged twenty-one and looked freshly delivered to Earth on a sunbeam. Fred MacMurray plays a cop assigned to get close to her in order to snare her gangster boyfriend. MacMurray is only mortal, unlike Novak, so he immediately falls in love with her and begins seeing her outside his official duties. Not long after that he's plotting to steal her man's cache of $210,000 in bank loot. That would be about two million dollars in today's money, which is no insignificant amount. Any man would compromise his principles for that, but he'd do so even more readily for a chance to nuzzle Novak. There are a lot of old movies out there that hinge on lust as a motivating factor, but in this one it really makes sense. Performance-wise Novak can't act well yet, but like MacMurray, you'll overlook her flaws. After opening in the U.S. in 1954 Pushover premiered in France today in 1955.
Don't look at me you fool! Look at the menstrual cups!
Above is a production still from the classic film noir Double Indemnity showing stars Barbara Stanwyck and Fred MacMurray trying to look like two random grocery shoppers who don't know each other. They're failing big time. But it's not because of the sunglasses and hat. It's because they're both in the feminine hygiene aisle. Well, not really. In the movie we never see what aisle they're in, but our interpretation could explain MacMurray's utterly baffled expression. Double Indemnity premiered today in 1944. And for you history buffs, menstrual cups premiered in stores in the 1930s.
Only the good go to sleep at night.
The French coined the term film noir, so it seems only fitting to feature a collection of French posters celebrating the genre. Above and below are fifteen examples promoting films noir from France, Britain, and the U.S., representing some of the best ever produced within the art form, as well as some less celebrated examples that we happen to love. Of those, we highly recommend seeing Le salaire de la peur, for which you see the poster above, and Ride the Pink Horse, below, which played as Et tournent les chevaux de bois in France. Just a word about those films (and feel free to skip ahead to the art, because really, who has time these days to listen to a couple of anonymous internet scribes ramble on about old movies?).
1953’s Le salaire de la peur is about a group of men stranded in an oil company town in the mountains of South America. In order to earn the wages to get out, four of them agree to drive two trucks filled with nitroglycerine over many miles of dangerous terrain. The idea is to use the chemicals to put out a raging oil well fire that is consuming company profits by the second, but of course the film is really about whether the men can even get there alive. Le salaire de la peur was critically praised when released in Europe, but in the U.S., political factions raised their ugly heads and got censors to crudely re-edit the prints so as to reduce the movie’s anti-capitalist (and by extension anti-American) subtext. The movie was later remade by Hollywood twice—once in 1958 as Hell’s Highway, and again in 1977 as Sorcerer. The original is by far the best.
1947’s Ride the Pink Horse is an obscure noir, but a quintessential one, in our opinion. If many noirs feature embittered World War II vets as their anti-heroes, Robert Montgomery’s Lucky Gagin is the bitterest of them all. He arrives in a New Mexico border town on a quest to avenge the death of a friend. The plot is thin—or perhaps stripped down would be a better description—but Montgomery’s atmospheric direction makes up for that. Like a lot of mid-century films featuring ethnic characters, the most important one is played by a white actor (Wanda Hendrix, in a coating of what looks like brown shoe polish). It's racist, for sure, but within the universe of the film Lucky Gagin sees everyone around him only as obstacles or allies—i.e., equals within his own distinct worldview. So that makes up for it. Or maybe not. In any case, we think Ride the Pink Horse is worth a look. Thirteen more posters below.
The headlines that mattered yesteryear.
1937—Amelia Earhart Disappears
Amelia Earhart fails to arrive at Howland Island during her around the world flight, prompting a search for her and navigator Fred Noonan in the South Pacific Ocean. No wreckage and no bodies are ever found.
1964—Civil Rights Bill Becomes Law
U.S. President Lyndon Johnson signs the Civil Rights Bill into law, which makes the exclusion of African-Americans from elections, schools, unions, restaurants, hotels, bars, cinemas and other public institutions and facilities illegal. A side effect of the Bill is the immediate reversal of American political allegiance, as most southern voters abandon the Democratic Party for the Republican Party.
1997—Jimmy Stewart Dies
Beloved actor Jimmy Stewart, who starred in such films as Rear Window and Vertigo, dies at age eighty-nine at his home in Beverly Hills, California of a blood clot in his lung.
1941—NBC Airs First Official TV Commercial
NBC broadcasts the first TV commercial to be sanctioned by the Federal Communications Commission. The FCC began licensing commercial television stations in May 1941, granting the first license to NBC. During a Dodgers-Phillies game broadcast July 1, NBC ran its first commercial, from Bulova, who paid $9 to advertise its watches.
1963—Kim Philby Named as Spy
The British Government admits that former high-ranking intelligence diplomat Kim Philby had worked as a Soviet agent. Philby was a member of the spy ring now known as the Cambridge Five, along with Donald Maclean, Guy Burgess, Anthony Blunt and John Cairncross. Of the five, Philby is believed to have been most successful in providing classified information to the Soviet Union. He defected to Russia, was feted as a hero and even given his commemorative stamp, before dying in 1988 at the age of seventy-six.
1997—Robert Mitchum Dies
American actor Robert Mitchum dies in his home in Santa Barbara, California. He had starred in films such as Out of the Past, Blood on the Moon
, and Night of the Hunter
, was called "the soul of film noir," and had a reputation for coolness
that would go unmatched until Frank Sinatra arrived on the scene.
1908—Tunguska Explosion Occurs
Near the Podkamennaya Tunguska River in what is now Krasnoyarsk Krai in Russia, a large meteoroid or comet explodes at five to ten kilometers above the Earth's surface with a force of about twenty megatons of TNT. The explosion is a thousand times more powerful than the Hiroshima atomic blast, knocks over an estimated 80 million trees and generates a shock wave estimated to have been 5.0 on the Richter scale.
1971—Soviet Cosmonauts Perish
Soviet cosmonauts Vladislav Volkov, Georgi Dobrovolski and Viktor Patsayev, who served as the first crew of the world's first space station Salyut 1, die when their spacecraft Soyuz 11 depressurizes during preparations for re-entry. They are the only humans to die in space (as opposed to the upper atmosphere).
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