 Sometimes it's better if you don't go all the way.  
Above is another case where the foreign promo material for a film surpasses the domestic version, something that happened increasingly as U.S. studios gave up on painted art, while foreign distributors kept on with the traditional ways. These two Italian promos were made for Quando baci una sconosciuta, which was produced in the U.S. as Once You Kiss a Stranger. The film stars the lovely Carol Lynley, so the odds of ending up with a nice domestic poster were high, but Warner Brothers flubbed it. Have a look at their effort below and we think you'll agree it's almost disgracefully bad. Meanwhile the Italian promos were painted by Tino Avelli, someone whose we've highlighted before, and while these don't rise to the level as some of most magnificent posters from Italy, they're still pretty nice.
Once You Kiss a Stranger is a reworking of Patricia Highsmith's 1950 novel Strangers on a Train, but with a woman in one of the leads. These days many would complain that this is evil “gender swapping,” but dramatic plotlines are finite in number, therefore freshening up old material in this way has always been attractive to Hollywood. They're doing it a bit more of late because today there are fewer new ideas than ever, and because ticket buyers—by which we mean the diverse people under age thirty who actually fuel profits—like it and put down good money to see it.
Lynley plays a deranged woman who intends to exchange murders with a golf pro played by Paul Burke. Lynley is about to be permanently committed to a mental institution, while Burke always finishes second in his tournaments to Phil Carey. Lynley offers to solve that problem by killing Carey, and expects Burke to kill her psychiatrist in exchange. Just as in the novel, as well as Alfred Hitchcock's 1951 cinematic adaptation, the key to making this plot device work is the protagonist not believing what he's being told. Once You Kiss a Stranger makes that part more realistic than either Highsmith or Hitchcock by simply having Burke agree to anything that gets the tanned and toned Lynley into bed. This is where casting a woman pays dividends. The entire entrapment is now in shorthand because everyone in the cinema understands the visceral need to get inside Lynley. Hell, for her we'd promise to rope the moon. We'd swear an oath while covered in goat's blood. We'd swim a lake of fire.
Point is, you can understand Burke's attitude being, “Uh huh... I hear you... murder... understood... can you take off your panties real slow?” However, Burke being led by his dick into trouble is the only improvement Once You Kiss a Stranger manages over what came before. The rest is a pale imitation of two scintillating sources, and done on a level dialogue-wise that Mystery Science Theater 3000 would epically mock. We can't recommend it, but speaking only for ourselves, we'll watch anything with Lynley. Full stop. Once You Kiss a Stranger, with her, Burke, Carey, and the lovely Martha Hyer aged forty-five and looking fantastic, premiered today in 1969.
                         
 Mortal man finds himself at the whims of a goddess in 1954's Pushover. 
We love this bold yellow poster for Du plomb pour l'inspecteur, which was originally made in the U.S. and known as Pushover. Most important item to note here is that this is Kim Novak's first credited role, when she was aged twenty-one and looked freshly delivered to Earth on a sunbeam. Fred MacMurray plays a cop assigned to get close to her in order to snare her gangster boyfriend. MacMurray is only mortal, unlike Novak, so he immediately falls in love with her and begins seeing her outside his official duties. Not long after that he's plotting to steal her man's cache of $210,000 in bank loot. That would be about two million dollars in today's money, which is no insignificant amount. Any man would compromise his principles for that, but he'd do so even more readily for a chance to nuzzle Novak. There are a lot of old movies out there that hinge on lust as a motivating factor, but in this one it really makes sense. Performance-wise Novak can't act well yet, but like MacMurray, you'll overlook her flaws. After opening in the U.S. in 1954 Pushover premiered in France today in 1955.     
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The headlines that mattered yesteryear.
1914—RMS Empress Sinks
Canadian Pacific Steamships' 570 foot ocean liner Empress of Ireland is struck amidships by a Norwegian coal freighter and sinks in the Gulf of St. Lawrence with the loss of 1,024 lives. Submerged in 130 feet of water, the ship is so easily accessible to treasure hunters who removed valuables and bodies from the wreck that the Canadian government finally passes a law in 1998 restricting access. 1937—Chamberlain Becomes Prime Minister
Arthur Neville Chamberlain, who is known today mainly for his signing of the Munich Agreement in 1938 which conceded the Sudetenland region of Czechoslovakia to Nazi Germany and was supposed to appease Adolf Hitler's imperial ambitions, becomes prime minister of Great Britain. At the time Chamberlain is the second oldest man, at age sixty-eight, to ascend to the office. Three years later he would give way to Winston Churchill. 1930—Chrysler Building Opens
In New York City, after a mere eighteen months of construction, the Chrysler Building opens to the public. At 1,046 feet, 319 meters, it is the tallest building in the world at the time, but more significantly, William Van Alen's design is a landmark in art deco that is celebrated to this day as an example of skyscraper architecture at its most elegant. 1969—Jeffrey Hunter Dies
American actor Jeffrey Hunter dies of a cerebral hemorrhage after falling down a flight of stairs and sustaining a skull fracture, a mishap precipitated by his suffering a stroke seconds earlier. Hunter played many roles, including Jesus in the 1961 film King of Kings, but is perhaps best known for portraying Captain Christopher Pike in the original Star Trek pilot episode "The Cage".
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