This nice pin-up style sticker was painted by legendary illustrator Rolf Armstrong for Kist Soda around 1930. Kist was created in 1922 by Citrus Products Company of Chicago, and was soon being manufactured in orange, ginger ale, lemon, and grape flavors. By the time Armstrong was brought in Kist had been licensed by the Quality Beverage Company, also based in Chicago. There's a bit of conflicting information online concerning the whos and whens, as always, but we just wanted to show you this very rare and pretty piece of Armstrong memorabilia.
Screenland was one of the earliest and biggest cinema magazines.
Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.
Winning against the Odds. Punchboards such as the one you see above originated during the 1700s, and by the early 1900s were being produced at a rate of millions per year. They hit the peak of their popularity during the 1930s and 1940s and were generally found in bars and other places of merriment. So, what were they? Basically, you’d pay pennies to select numbers and if you punched out the right one you’d win something. That something used to be money, which made these similar to lottery tickets, but when that type of gambling came under legal pressure from state governments, the prizes became goods such as beer, cigarette lighters or, in this case, cigarettes. What makes this Odd Pennies punchboard particularly collectible is the art by pin-up king Rolf Armstrong. Probably 1940-ish on this item. Update: We got an email from Joe R., who writes: "RE: the Lucky Pennies post, the Lucky Strikes package went from green to white in 1942 (the famous "Lucky Strike Green has gone to war" ad campaign), so there's a good possibility that this punchboard goes back to the 1930s. Joe: Thanks for writing in. Now that you mention it, we think you're right. We took a detailed look around the interwebs and some of the other punch boards Armstrong illustrated actually go all the way back to the late 1920s, apparently. So mid-1930s seems like a good deduction on the date here.
What do you say we scope out some girls? In 1894 a motion picture device called Mutoscope was invented. It worked by flipping a series of cards printed with still photographs. The cards featured slightly different versions of the same scene shot in sequence, and viewing them in rapid succession created a motion picture. Basically, the Mutoscope was an arcade attraction, and the films, viewed by one customer at a time through a peephole, often featured racy material. Much later, during the 1940s, a company called the International Mutoscope Reel Company began publishing what it called mutoscope cards. These were never meant to be used in actual Mutoscopes—instead they were cheaply printed pin-up paintings that people bought as novelties. We came across a set at an auction site recently, and so you see some here. These are collectible today because the artists were luminaries such as Earl Moran, Zoe Mozert, Billy Devorss and Gil Elvgren, and we have examples from those four and others below.
So these two fraternity brothers walk into a bar... Below are five more covers of College Humor magazine with art by Rolf Armstrong. During the 1920s and 1930s, Armstrong made his income illustrating sheet music covers and magazines, and later he became known as a portraitist, painting likenesses of Mary Pickford, Greta Garbo, and Boris Karloff, among others. He also worked in advertising for RCA, and was a sought after calendar artist. We’ll have more from him soon, and you can see our previous post of five College Humor covers here.
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The headlines that mattered yesteryear.
1933—The Gestapo Is Formed
The Geheime Staatspolizei, aka Gestapo, the official secret police force of Nazi Germany, is established. It begins under the administration of SS leader Heinrich Himmler in his position as Chief of German Police, but by 1939 is administered by the Reichssicherheitshauptamt, or Reich Main Security Office, and is a feared entity in every corner of Germany and beyond. 1937—Guernica Is Bombed
In Spain during the Spanish Civil War, the Basque town of Guernica is bombed by the German Luftwaffe, resulting in widespread destruction and casualties. The Basque government reports 1,654 people killed, while later research suggests far fewer deaths, but regardless, Guernica is viewed as an example of terror bombing and other countries learn that Nazi Germany is committed to that tactic. The bombing also becomes inspiration for Pablo Picasso, resulting in a protest painting that is not only his most famous work, but one the most important pieces of art ever produced. 1939—Batman Debuts
In Detective Comics #27, DC Comics publishes its second major superhero, Batman, who becomes one of the most popular comic book characters of all time, and then a popular camp television series starring Adam West, and lastly a multi-million dollar movie franchise starring Michael Keaton, then George Clooney, and finally Christian Bale. 1953—Crick and Watson Publish DNA Results
British scientists James D Watson and Francis Crick publish an article detailing their discovery of the existence and structure of deoxyribonucleic acid, or DNA, in Nature magazine. Their findings answer one of the oldest and most fundamental questions of biology, that of how living things reproduce themselves. 1967—First Space Program Casualty Occurs
Soviet cosmonaut Vladimir Komarov dies in Soyuz 1 when, during re-entry into Earth's atmosphere after more than ten successful orbits, the capsule's main parachute fails to deploy properly, and the backup chute becomes entangled in the first. The capsule's descent is slowed, but it still hits the ground at about 90 mph, at which point it bursts into flames. Komarov is the first human to die during a space mission.
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