Hollywoodland Nov 18 2018
FIRST NAME BASIS
Everybody's a friend in Screenland.


This issue of the celeb magazine Screenland hit newsstands this month in 1936 with a nice painting of Jeanette MacDonald adorning the cover. The art on that is by Marland Stone. Inside the magazine are Randolph Scott, Kay Francis, Gary Cooper, Jean Arthur, and numerous other stars. Among them are Arline Judge, who was in a boatload of movies during the ’30s, but later became more known for marrying and divorcing seven times, which is high even for Hollywood. Generally, the stars are referred to by Screenland editors only by their first names, which is a clever approach in a magazine that was designed to help fans connect with their favorite celebs. We have twenty-five scans below and a couple more issues of Screenland here and here.

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Hollywoodland Nov 12 2015
SCREENLAND MAGIC
It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

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Hollywoodland Oct 26 2015
THE BIG SCREENLAND
Screenland was one of the earliest and biggest cinema magazines.


Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.

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History Rewind
The headlines that mattered yesteryear.
January 29
1916—Paris Is Bombed by German Zeppelins
During World War I, German zeppelins conduct a bombing raid on Paris. Such raids were rare, because the ships had to fly hundreds of miles over French territory to reach their target, making them vulnerable to attack. Reaching London, conversely, was much easier, because the approach was over German territory and water. The results of these raids were generally not good, but the use of zeppelins as bombers would continue until the end of the war.
January 28
1964—Soviets Shoot Down U.S. Plane
A U.S. Air Force training jet is shot down by Soviet fighters after straying into East German airspace. All 3 crew men are killed. U.S forces then clandestinely enter East Germany in an attempt to reach the crash but are thwarted by Soviet forces. In the end, the U.S. approaches the Soviets through diplomatic channels and on January 31 the wreckage of the aircraft is loaded onto trucks with the assistance of Soviet troops, and returned to West Germany.
January 27
1967—Apollo Fire Kills Three Astronauts
Astronauts Gus Grissom, Edward White and Roger Chaffee are killed in a fire during a test of the Apollo 1 spacecraft at the Kennedy Space Center in Florida. Although the ignition source of the fire is never conclusively identified, the astronauts' deaths are attributed to a wide range of design hazards in the early Apollo command module, including the use of a high-pressure 100 percent-oxygen atmosphere for the test, wiring and plumbing flaws, flammable materials in the cockpit, an inward-opening hatch, and the flight suits worn by the astronauts.
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