Hollywoodland Sep 18 2021
NO SLEEP FOR THE CAFFEINATED
Royal Crown helps consumers to stay awake at the movies.


Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer.

However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
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Vintage Pulp Dec 23 2019
SLEEPING TOGETHER
Bogart and Bacall mix love and career.


Above, two Luigi Martinati posters for Il grande sonno, aka The Big Sleep, with stars and spouses Humphrey Bogart and Lauren Bacall. These posters are more colorful than the U.S. versions because Warner Brothers had cut back on printing costs due to World War II. But when the film came out in Italy today in 1947 a full palette of color had returned to the mix. See a small collection Martinati's great work here

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Vintage Pulp Dec 23 2018
PERMANENT SLEEP
Bogart and Bacall arrive in Italy in Grande style.


Above, a beautiful poster for Il grande sonno, better known as The Big Sleep, with Humphrey Bogart and Lauren Bacall. Was Bacall a redhead? Well, she was in Italy. At the top of the poster you see that this played at the Politeama cinema. Rome? Naples? Palermo? Genoa? Cinemas with that name abounded, so we have no way of knowing exactly where the poster was displayed. You'll see the art attributed to Luigi Martinati on various websites, but we don't think so. It doesn't look like his work, and it's actually signed “Nico” near Bacall's right thigh. Martinati did paint a couple of posters for this movie, though, which we may upload later. We've talked about The Big Sleep—as has every other film noir related site on the internet. We don't have any special insights, but if you're curious what we said anyway, check here. After opening in the U.S. in 1946, The Big Sleep arrived in Italy today in 1947, which the poster tells us was martedì—a Tuesday.

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Vintage Pulp Aug 22 2018
DEEP SLEEP
Some days you wish you'd never gotten out of bed.

The Big Sleep is certainly in the conversation for best film noir ever made, but as a friend always used to say—it ain't a competition. The Big Sleep is merely a very good film, a moment when the film noir form came into full flower. It's complex, and lovers of vintage cinema often cite it as proof that people today can't follow a difficult plot. But the truth is the movie was criticized as too complex even when it was released. That said, it's definitely a tough follow for people when they're being interrupted by texts and ringtones. We recommend giving it a watch with all your devices turned off. It's fun, engrossing, and totally amazing. The Big Sleep premiered in the U.S. today in 1946.

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Femmes Fatales Aug 22 2018
SAY GOODNIGHT
I've got a handful of sleeping pills for you.


Since we brought up The Big Sleep we might as well share this nice image of Martha Vickers armed and dangerous. Though this was made for the film, it isn't a still frame, but rather a promo image unrelated to the action. She actually does brandish a gun at one point, but it's a 1930s Iver Johnson revolver rather than the automatic you see here. We've shared several other images of Vickers, all rare, all beautiful. See the top three here, here, and here.

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Intl. Notebook Apr 12 2018
O FACE
O Século Ilustrado showcases a top Hollywood beauty.


The Portuguese magazine O Século Ilustrado was the weekly supplement of Lisbon's daily newspaper O Século, which was published between 1880 and 1978. There's some pop culture and cinema content in the magazine, but it wasn't filled with thrilling visuals. The covers were sometimes an exception, though, such as this one that hit newsstands today in 1947 featuring an amazing shot of U.S. actress Martha Vickers—billed as “a star of cinema and radio.” During her short life she made a lasting impression in movies like The Big Sleep and Ruthless. The promo photo O Século Ilustrado editors used to create their cover appears below, and you can see that Vickers was a rare beauty. She died of cancer in 1971 aged forty-six.

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Hollywoodland Feb 5 2017
FALLING FOR BOGART
You know what they say about men with big hats.

In this production still from 1946's The Big Sleep featuring a bizarrely large hat in the foreground, Martha Vickers falls into Humphrey Bogart's arms. Bogart, under normal circumstances, would have been smart to likewise fall for Miss Vickers, but his other choice in the movie was Lauren Bacall. Which means it was she who got hat, head, and all the rest.

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Vintage Pulp Jul 5 2016
THE BIG SLAP
Raymond Chandler's most memorable hits.

Women were hit often in pulp literature. This cover for Raymond Chandler's The Big Sleep depicts just such a moment, as detective Philip Marlowe decides to slap Carmen Sternwood to bring her out of a drug induced stupor. He feels it's for her own good, as he's found her naked in a house where's she's been the subject of pornographic photos. The goal is to get her up and out of the place. Later he hits her again and this time it's more out of annoyance. We could go into our whole thing about how this sort of behavior reflects an assumption on the part of men that they have ownership of women's bodies, but you already know what we're going to say, so let's just give artist Harvey Kidder credit for painting an eye-catching cover. The Big Sleep was originally published in 1939, and this edition appeared in 1950. 
 
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Intl. Notebook Aug 13 2014
LAST BACALL
Slipping into darkness.

Lauren Bacall appears here in what may be her most famous publicity image, gazing from the darkness with a knowing, mischievous, heavy-lidded look she made her trademark in The Big Sleep, Dark Passage, and To Have and Have Not, three films that were a sort of informal trifecta of film noir. She also appeared in Key Largo, less a noir than a melodrama, but still excellent. All co-starred Humphrey Bogart, who she married in the middle of this run of films and remained married to until his death in 1957. Bacall joins him more than half a century later, aged eighty-nine.

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Femmes Fatales Mar 2 2012
JOLLY MALONE
Even cowgirls get the blues you say? Hmmph. Never happened to me.

Whenever a very old actor dies you inevitably read that he or she had been one of the last surviving remnants of Hollywood’s golden age. In reality, there are many actors and actresses still living from that period and above you see a good example in Dorothy Malone, who began her cinema career in 1943 and appeared in films such as Artists and Models, 1955’s The Fast and The Furious, and of course The Big Sleep, in which she played the world’s hottest bookstore clerk. Not sure of the year on the cowgirl shot, but we think 1947 is a very good guess. 

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Next Page
History Rewind
The headlines that mattered yesteryear.
December 07
1941—Japanese Attack Pearl Harbor
The Imperial Japanese Navy sends aircraft to attack the U.S. Pacific Fleet and its defending air forces at Pearl Harbor, Hawaii. While the U.S. lost battleships and other vessels, its aircraft carriers were not at Pearl Harbor and survived intact, robbing the Japanese of the total destruction of the Pacific Fleet they had hoped to achieve.
December 06
1989—Anti-Feminist Gunman Kills 14
In Montreal, Canada, at the École Polytechnique, a gunman shoots twenty-eight young women with a semi-automatic rifle, killing fourteen. The gunman claimed to be fighting feminism, which he believed had ruined his life. After the killings he turns the gun on himself and commits suicide.
December 05
1933—Prohibition Ends in United States
Utah becomes the 36th U.S. state to ratify the 21st Amendment to the United States Constitution, thus establishing the required 75% of states needed to overturn the 18th Amendment which had made the sale of alcohol illegal. But the criminal gangs that had gained power during Prohibition are now firmly established, and maintain an influence that continues unabated for decades.
1945—Flight 19 Vanishes without a Trace
During an overwater navigation training flight from Fort Lauderdale, five U.S. Navy TBM Avenger torpedo-bombers lose radio contact with their base and vanish. The disappearance takes place in what is popularly known as the Bermuda Triangle.
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