Picture the entertainment business a lifetime ago.
Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You're probably thinking it's a really part of Chicago, a suburb within the metropolitan area, but it's actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.
Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.
Rita Hayworth and Gilda get a dose of the northern aesthetic.
The awesome film noir Gilda premiered in Sweden today in 1946, and above is a beautiful promo for the movie painted by Swedish artist Eric Rohman. In typical Nordic fashion, the overall approach here is clean and understated. One of the most interesting parts of looking at vintage posters is noting the cultural differences in approach. Every country contributes to the art form in unique ways, and all are worthwhile. We often find Swedish posters to be less inspiring than U.S., Italian, Japanese, and French efforts, but this one, in all its simplicity, is a winner, as is the movie.
Royal Crown helps consumers to stay awake at the movies.
Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer. However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
Hayworth takes front and center on classic poster, while Ford is lucky to be included at all.
Above is an alternate poster for Affair in Trinidad, and co-star Glenn Ford even gets to be on this one. The look here is simple and classic, and bespeaks a studio with total confidence it has a hit on its hands. The movie, which premiered today in 1952, wasn't actually that good, but it made money anyway because Hayworth was pure gold at this point. Ford? Well, he was mainly along for the ride, which is why he's second billed and standing behind Hayworth—and a pole too. You can read what we wrote about the movie at this link.
It's shocking how many Hollywood stars did smack.
Everybody wants to slap somebody sometime. Luckily, actors in movies do it so you don't have to. The above shot is a good example. Edward G. Robinson lets Humphrey Bogart have it in 1948's Key Largo, as Claire Trevor looks on. In vintage cinema, people were constantly slapping. Men slapped men, men slapped women, women slapped women, and women slapped men. The recipient was usually the protagonist because—though some readers may not realize this—even during the ’40s and 50s, slapping was considered uncouth at a minimum, and downright villainous at worst, particularly when men did it. So generally, bad guys did the slapping, with some exceptions. Glenn Ford slaps Rita Hayworth in Gilda, for example, out of humiliation. Still wrong, but he wasn't the film's villain is our point. Humphrey Bogart lightly slaps Martha Vickers in The Big Sleep to bring her out of a drug stupor. He's like a doctor. Sort of.
In any case, most cinematic slapping is fake, and when it wasn't it was done with the consent of the participants (No, really slap me! It'll look more realistic.). There are some famous examples of chipped teeth and bloody noses deriving from the pursuit of realism. We can envision a museum exhibit of photos like these, followed by a lot of conversation around film, social mores, masculinity, and their intersection. We can also envison a conversation around the difference between fantasy and reality. There are some who believe portryals of bad things endorse the same. But movies succeed largely by thrilling, shocking, and scaring audiences, which requires portraying thrilling, shocking, and frightening moments. If actors can't do that, then ultimately movies must become as banal as everyday llife. Enjoy the slapfest.
Broderick Crawford slaps Marlene Dietrich in the 1940's Seven Sinners. June Allyson lets Joan Collins have it across the kisser in a promo image for The Opposite Sex, 1956. Speaking of Gilda, here's one of Glenn Ford and Rita Hayworth re-enacting the slap heard round the world. Hayworth gets to slap Ford too, and according to some accounts she loosened two of his teeth. We don't know if that's true, but if you watch the sequence it is indeed quite a blow. 100% real. We looked for a photo of it but had no luck. Don't mess with box office success. Ford and Hayworth did it again in 1952's Affair in Trinidad. All-time film diva Joan Crawford gets in a good shot on Lucy Marlow in 1955's Queen Bee. The answer to the forthcoming question is: She turned into a human monster, that's what. Joan Crawford is now on the receiving end, with Bette Davis issuing the slap in Whatever Happened to Baby Jane? Later Davis kicks Crawford, so the slap is just a warm-up. Mary Murphy awaits the inevitable from John Payne in 1955's Hell's Island. Romy Schneider slaps Sonia Petrova in 1972's Ludwig. Lauren Bacall lays into Charles Boyer in 1945's Confidential Agent and garnishes the slap with a brilliant snarl. Iconic bombshell Marilyn Monroe drops a smart bomb on Cary Grant in the 1952 comedy Monkey Business. This is the most brutal slap of the bunch, we think, from 1969's Patton, as George C. Scott de-helmets an unfortunate soldier played by Tim Considine. A legendary scene in filmdom is when James Cagney shoves a grapefruit in Mae Clark's face in The Public Enemy. Is it a slap? He does it pretty damn hard, so we think it's close enough. They re-enact that moment here in a promo photo made in 1931. Sophia Loren gives Jorge Mistral a scenic seaside slap in 1957's Boy on a Dolphin. Victor Mature fails to live up to his last name as he slaps Lana Turner in 1954's Betrayed.
Ronald Reagan teaches Angie Dickinson how supply side economics work in 1964's The Killers. Marie Windsor gets in one against Mary Castle from the guard position in an episode of television's Stories of the Century in 1954. Windsor eventually won this bout with a rear naked choke. It's better to give than receive, but sadly it's Bette Davis's turn, as she takes one from Dennis Morgan in In This Our Life, 1942. Anthony Perkins and Raf Vallone dance the dance in 1962's Phaedra, with Vallone taking the lead. And he thought being inside the ring was hard. Lilli Palmer nails John Garfield with a roundhouse right in the 1947 boxing classic Body and Soul. 1960's Il vigile, aka The Mayor, sees Vittorio De Sica rebuked by member of the electorate Lia Zoppelli. She's more than a voter in this—she's also his wife, so you can be sure he deserved it. Brigitte Bardot delivers a not-so-private slap to Dirk Sanders in 1962's Vie privée, aka A Very Private Affair. In a classic case of animal abuse. Judy Garland gives cowardly lion Bert Lahr a slap on the nose in The Wizard of Oz. Is it his fault he's a pussy? Accept him as he is, Judy. Robert Culp backhands Raquel Welch in 1971's Hannie Caudler.
And finally, Laurence Harvey dares to lay hands on the perfect Kim Novak in Of Human Bondage.
There are worse fates than being Shanghaied by Hayworth.
This beautiful poster was made for Argentina to promote the film noir The Lady from Shanghai, which starred Rita Hayworth and Orson Welles. There's no official Argentine premiere date, but since the movie reached Mexico in April 1948 and Uruguay in July 1948, it's a reasonable bet that it hit Argentina sometime during the summer of that year. Read a bit about the film here.
Rita Hayworth does tall, dark, and treacherous.
We've done a lot on Gilda, but it's one of our favorite movies of the 1940s, and we'd be remiss if we didn't show you this beautiful promo image, basically the best of the lot from this flick. Gilda had everything—an exotic Argentine location (shot on a backlot), a story of danger (done many times before), and a tough, cynical leading man (nothing new for the time period). So then, what made Gilda great, if it was so derivative? Two things—Hayworth, playing a jaded and suspicious femme fatale; and a good script that skirted that bounds of what was allowable in terms of expressing feminine sexual liberation. Co-star Glenn Ford had perfect chemistry with Hayworth, too, which counts for something, but any man would have that. No, it's Rita's show. And though she didn't live forever, Gilda will. Or at least, it'll live as long as humans watch anything that can be classified as cinema.
They always get the best seat in the house.
Below, a collection of film stars, in Hollywood and other places, looking large and in charge while seated in director's chairs. In panel three the actress in the “Bonanza's guest” chair is Karen Sharpe. We don't expect you'll need help with the others, but if so our keywords list them in order.
Famed director ends up with too many cooks in his kitchen.
The film noir The Lady from Shanghai, starring Hollywood icons Rita Hayworth and Orson Welles, and directed by Welles, premiered in 1947 but reached Australia today in 1948, with this stunning promo poster having been distributed Down Under to help attract audiences. This film had amazing promos in many countries, some of which we'll show you later, and they all spelled Welles' last name correctly, which this one didn't. All the brilliant poster work around this movie is ironic, because Harry Cohn, who was the shot-caller at Columbia Pictures, hated it. He even shelved the flick for a year while he waited for what he deemed to be the best date to release it. When he finally did, what audiences saw was a radically altered version of Welles' original edit.
What did Cohn specifically hate about the film? Foremost there was its length, which was 155 minutes, and which Cohn ordered condensed, with the final running time coming to a mere 88 minutes. He also felt Hayworth didn't have enough close-ups, so he had those shot during extensive re-takes. Hayworth also didn't have a song, which was standard for film noir leading ladies, so Cohn had a number added and had Hayworth's voice dubbed. He hated the lighting, which he felt was a negative result of Welles choosing location work over controlled studio conditions. And he especially hated that Hayworth had agreed to chop off her auburn hair and dye it platinum. The list goes on but you get the point—clashing creative visions. Nothing new in Hollywood.
The Lady from Shanghai finds Welles playing a typical film noir schmo who falls in love with a femme fatale and is drawn into a murder plot. Other familiar film noir tropes include a trip to Mexico (not in the original novel by Sherwood King) and a tense court showdown. But what's decidedly uncommon here is Welles' visual mastery of the cinematic form. His abilities there have been exhaustively discussed and are in no way overrated, but visuals are only part of the filmic equation. There's also narrative pace and story cohesion and emotional tone, and those are areas where the movie runs into a bit of trouble. Since Welles' cut was so much longer (and presumably better) than what has ever been seen by the public, many of those problems were probably introduced by clumsy third parties.
But we can only judge what we see. Since all that missing footage is thought to have been destroyed, it takes a major leap of faith to see a masterpiece in what Welles himself thought was a diced up travesty of his original vision. We don't understand how anyone can truly revere him, yet disregard his artistic opinion. But that's exactly what some contemporary film writers do. We recently read a review that discussed how well the visuals and music work together, but Welles hated the score, which he had no control over and which lacked the subtlety he wanted it to have. We suggest that a critic is trying way too hard when they lavish praise upon a director for something he didn't even do. Welles was a genius—agreement on that point is universal. But even geniuses are not so magical that their abilities can overcome the artistic myopia and careless scissors of studio heads.
The Lady from Shanghai received mixed reviews when released, and ultimately, those reviews strike us as fair. There's plenty here worth seeing, particularly the ravishing Hayworth and nice location work in Acapulco and Sausalito, and of course Welles makes shots like Steph Curry makes 3s. But even so, the final result is good but not great. Not a failure, but not a top notch film noir. Calling The Lady from Shanghai one of the best of the genre is just unfair to the many, many great noirs that were made. Still, if you're a noir fan you should see it. And we're confident you'll enjoy it like we did. On the other hand, if you've never watched a film noir and this happens to be first one you see, we can easily picture you giving a shrug and drifting away from the genre, never to return.
The headlines that mattered yesteryear.
1958—Workers Assemble First Corvette
Workers at a Chevrolet plant in Flint, Michigan, assemble the first Corvette, a two-seater sports car that would become an American icon. The first completed production car rolls off the assembly line two days later, one of just 300 Corvettes made that year.
1950—U.S. Decides To Fight in Korea
After years of border tensions on the partitioned Korean peninsula, U.S. President Harry Truman orders U.S. air and sea forces to help the South Korean regime repel an invasion by the North. Soon the U.S. is embroiled in a war that lasts until 1953 and results in a million combat dead and at least two million civilian deaths, with no measurable gains for either side.
1936—First Helicopter Flight
In Berlin, Germany, in a sports stadium, Ewald Rohlfs takes the Focke-Wulf Fw 61 on its first flight. It is the first fully-controllable helicopter, featuring two counter rotating rotors mounted on the chassis of a training aircraft. Only two are ever produced, and neither survive today.
1963—John F. Kennedy Visits Berlin
22 months after East Germany erects the Berlin Wall as a barrier to prevent movement between East and West Berlin, John F. Kennedy visits West Berlin and speaks the famous words "Ich bin ein Berliner." Suggestions that Kennedy misspoke and in reality called himself a jelly donut are untrue.
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