Hollywoodland Nov 12 2015
SCREENLAND MAGIC
It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

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Hollywoodland Oct 26 2015
THE BIG SCREENLAND
Screenland was one of the earliest and biggest cinema magazines.


Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.

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History Rewind
The headlines that mattered yesteryear.
April 20
1939—Holiday Records Strange Fruit
American blues and jazz singer Billie Holiday records "Strange Fruit", which is considered to be the first civil rights song. It began as a poem written by Abel Meeropol, which he later set to music and performed live with his wife Laura Duncan. The song became a Holiday standard immediately after she recorded it, and it remains one of the most highly regarded pieces of music in American history.
April 19
1927—Mae West Sentenced to Jail
American actress and playwright Mae West is sentenced to ten days in jail for obscenity for the content of her play Sex. The trial occurred even though the play had run for a year and had been seen by 325,000 people. However West's considerable popularity, already based on her risque image, only increased due to the controversy.
1971—Manson Sentenced to Death
In the U.S, cult leader Charles Manson is sentenced to death for inciting the murders of Sharon Tate and several other people. Three accomplices, who had actually done the killing, were also sentenced to death, but the state of California abolished capital punishment in 1972 and neither they nor Manson were ever actually executed.
April 18
1923—Yankee Stadium Opens
In New York City, Yankee Stadium, home of Major League Baseball's New York Yankees, opens with the Yankees beating their eternal rivals the Boston Red Sox 4 to 1. The stadium, which is nicknamed The House that Ruth Built, sees the Yankees become the most successful franchise in baseball history. It is eventually replaced by a new Yankee Stadium and closes in September 2008.
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