Hollywoodland Nov 18 2018
FIRST NAME BASIS
Everybody's a friend in Screenland.


This issue of the celeb magazine Screenland hit newsstands this month in 1936 with a nice painting of Jeanette MacDonald adorning the cover. The art on that is by Marland Stone. Inside the magazine are Randolph Scott, Kay Francis, Gary Cooper, Jean Arthur, and numerous other stars. Among them are Arline Judge, who was in a boatload of movies during the ’30s, but later became more known for marrying and divorcing seven times, which is high even for Hollywood. Generally, the stars are referred to by Screenland editors only by their first names, which is a clever approach in a magazine that was designed to help fans connect with their favorite celebs. We have twenty-five scans below and a couple more issues of Screenland here and here.

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Hollywoodland Nov 12 2015
SCREENLAND MAGIC
It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

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Hollywoodland Oct 26 2015
THE BIG SCREENLAND
Screenland was one of the earliest and biggest cinema magazines.


Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.

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History Rewind
The headlines that mattered yesteryear.
February 22
1987—Andy Warhol Dies
American pop artist Andy Warhol, whose creations have sold for as much as 100 million dollars, dies of cardiac arrhythmia following gallbladder surgery in New York City. Warhol, who already suffered lingering physical problems from a 1968 shooting, requested in his will for all but a tiny fraction of his considerable estate to go toward the creation of a foundation dedicated to the advancement of the visual arts.
February 21
1947—Edwin Land Unveils His New Camera
In New York City, scientist and inventor Edwin Land demonstrates the first instant camera, the Polaroid Land Camera, at a meeting of the Optical Society of America. The camera, which contains a special film that self-develops prints in a minute, goes on sale the next year to the public and is an immediate sensation.
1965—Malcolm X Is Assassinated
American minister and human rights activist Malcolm X is assassinated at the Audubon Ballroom in New York City by members of the Nation of Islam, who shotgun him in the chest and then shoot him sixteen additional times with handguns. Though three men are eventually convicted of the killing, two have always maintained their innocence, and all have since been paroled.
February 20
1935—Caroline Mikkelsen Reaches Antarctica
Norwegian explorer Caroline Mikkelsen, accompanying her husband Captain Klarius Mikkelsen on a maritime expedition, makes landfall at Vestfold Hills and becomes the first woman to set foot in Antarctica. Today, a mountain overlooking the southern extremity of Prydz Bay is named for her.
1972—Walter Winchell Dies
American newspaper and radio commentator Walter Winchell, who invented the gossip column while working at the New York Evening Graphic, dies of cancer. In his heyday from 1930 to the 1950s, his newspaper column was syndicated in over 2,000 newspapers worldwide, he was read by 50 million people a day, and his Sunday night radio broadcast was heard by another 20 million people.
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