This ought to really blow your skirt up.
Above is an epic Italian poster for the film The Seven Year Itch, which in Italy was called Quando la moglie è in vacanza, or “when the wife is on vacation.” They probably changed the title because Italians don't understand the concept of a seven year itch. They have a seven week itch—it happens about seven weeks before the wedding. The art here is by P. Franco, aka Franco Picchioni, whose work you can find more of by clicking his keywords below. There's also a very interesting West German poster for the film here.
She's at the top of the scale.
We're big fans of return engagements, especially when they look like this. So here's Evelyn Keyes reprising her first femme fatale appearance, which was back in January of 2013. Keyes was a versatile actress, playing a mocking wife in The Seven Year Itch, an ambitious city girl in 99 River Street, and a quirky genie in A Thousand and One Nights, among many other roles. She's been great in everything we've seen so far, and has become one of our favorites. This excellent promo photo dates from around 1950.
Is there anything worse than an itch you can’t scratch?
The Seven Year Itch is one of Marilyn Monroe’s iconic roles. She’s great in it, but the movie is stagey and clunky and some of its humorous elements haven’t aged well. But Monroe successfully personifies temptation as the upstairs neighbor of married schlub Tom Ewell, and her sexy-but-virginal interplay with him demonstrates once again that she was a uniquely talented comic actress. There’s also really no way to overstate her beauty, nor the ease with which she inhabited these sorts of oops-I-made-you-love-me roles. Simply put, she made everything better, and did it with skill and something more—pure magic. The promo shots below show her famed upskirt scene, which, by the way, never occurs in quite this form in the film. Onscreen we only see her legs twice and two reaction shots. Not sure why director Billy Wilder made that decision—the whole of Monroe is surely better than just a part, no? The German title of the movie was Das verflixte 7. Jahr, which means “the cursed seventh year,” and the poster you see above is from the West German re-release of the film in 1966. The Seven Year Itch, with Monroe, Ewell, and Evelyn Keyes, originally premiered in West Germany today in 1955.
Evelyn Keyes puts the common handkerchief to uncommon usage.
American actress Evelyn Keyes started in film in 1938 and came to wide attention in 1939’s Gone with the Wind. Later she appeared in movies such as Johnny O’Clock, 99 River Street, and The Seven Year Itch. This great shot pairing her with a haystack and wearing a swimsuit put together from handkerchiefs was probably made around 1950.
The hungover and the restless.
Below are two photos of American actress Marguerite Chapman after her 1958 arrest on suspicion of drunk driving. Chapman was well known at the time, having appeared in such films as Appointment in Berlin, Relentless, and The Seven Year Itch. She was detained after rear-ending another car in Hollywood and subsequently refusing to take a field sobriety test. After an unspecified number of hours in jail, she posted bail, and of course the tabloid press was there to document her release.
Marilyn looks good even after the bomb goes off.
Above, a copy of the Uruguayan cinema magazine Cine Radio Actualidad, with a cover image of Marilyn Monroe in her famous Seven Year Itch pose. But since she was colorized and composited on a weird new background, she doesn’t look like she’s flirting with Tom Ewell so much as cringing away from a hot nuclear wind. Was that what the designers were going for? We doubt it. But sometimes you get lucky and end up with a great image anyway. This one hit newsstands today in 1955.
This should really blow your skirt up.
Above you see an extra vibrant February 1955 cover of The National Police Gazette starring Marilyn Monroe in a nice image re-enacting her famous skirt-blowing scene from The Seven Year Itch. This scene never happens in the film—there's a cutaway so you never see a full body shot. But Monroe later played the scene out as a publicity stunt for photographers, some of whom you can see in background of the second shot of the moment featured inside the magazine. Gazette readers were in luck this month, because as a bonus, editors offered a calendar page featuring Bettie Page. Monroe and Page: two great icons that go perfectly together.
The headlines that mattered yesteryear.
1944—Velez Commits Suicide
Mexican actress Lupe Velez, who was considered one of the great beauties
of her day, commits suicide by taking an overdose of sleeping pills. In her note, Velez says she did it to avoid bringing shame on her unborn child by giving birth to him out of wedlock, but many Hollywood historians believe bipolar disorder was the actual cause. The event inspired a 1965 Andy Warhol film entitled Lupe
1958—Gordo the Monkey Lost After Space Flight
After a fifteen minute flight into space on a Jupiter AM-13 rocket, a monkey named Gordo splashes down in the South Pacific but is lost after his capsule sinks. The incident sparks angry protests from the American Society for Prevention of Cruelty to Animals, but NASA says animals are needed for such tests.
1968—Tallulah Bankhead Dies
American actress, talk show host, and party girl
Tallulah Bankhead, who was fond of turning cartwheels in a dress without underwear and once made an entrance to a party without a stitch of clothing on, dies in St. Luke's Hospital in New York City of double pneumonia complicated by emphysema.
1962—Canada Has Last Execution
The last executions in Canada occur when Arthur Lucas and Ronald Turpin, both of whom are Americans who had been extradited north after committing separate murders in Canada, are hanged at Don Jail in Toronto. When Turpin is told that he and Lucas will probably be the last people hanged in Canada, he replies, “Some consolation.”
1964—Guevara Speaks at U.N.
Ernesto "Che" Guevara, representing the nation of Cuba, speaks at the 19th General Assembly of the United Nations in New York City. His speech calls for wholesale changes in policies between rich nations and poor ones, as well as five demands of the United States, none of which are met.
2008—Legendary Pin-Up Bettie Page Dies
After suffering a heart attack several days before, erotic model Bettie Page, who in the 1950s became known as the Queen of Pin-ups, dies when she is removed from life support machinery. Thanks to the unique style she displayed in thousands of photos
and film loops, Page is considered one of the most influential beauties who ever lived.
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