Vintage Pulp Nov 30 2017
SEASON OF THE ITCH
This ought to really blow your skirt up.


Above is an epic Italian poster for the film The Seven Year Itch, which in Italy was called Quando la moglie è in vacanza, or “when the wife is on vacation.” They probably changed the title because Italians don't understand the concept of a seven year itch. They have a seven week itch—it happens about seven weeks before the wedding. The art here is by P. Franco, aka Franco Picchioni, whose work you can find more of by clicking his keywords below. There's also a very interesting West German poster for the film here

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Femmes Fatales Jul 26 2016
A MAJOR KEYES
She's at the top of the scale.


We're big fans of return engagements, especially when they look like this. So here's Evelyn Keyes reprising her first femme fatale appearance, which was back in January of 2013. Keyes was a versatile actress, playing a mocking wife in The Seven Year Itch, an ambitious city girl in 99 River Street, and a quirky genie in A Thousand and One Nights, among many other roles. She's been great in everything we've seen so far, and has become one of our favorites. This excellent promo photo dates from around 1950.

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Vintage Pulp Sep 9 2015
UNLUCKY SEVEN
Is there anything worse than an itch you can’t scratch?

The Seven Year Itch is one of Marilyn Monroe’s iconic roles. She’s great in it, but the movie is stagey and clunky and some of its humorous elements haven’t aged well. But Monroe successfully personifies temptation as the upstairs neighbor of married schlub Tom Ewell, and her sexy-but-virginal interplay with him demonstrates once again that she was a uniquely talented comic actress. There’s also really no way to overstate her beauty, nor the ease with which she inhabited these sorts of oops-I-made-you-love-me roles. Simply put, she made everything better, and did it with skill and something more—pure magic. The promo shots below show her famed upskirt scene, which, by the way, never occurs in quite this form in the film. Onscreen we only see her legs twice and two reaction shots. Not sure why director Billy Wilder made that decision—the whole of Monroe is surely better than just a part, no? The German title of the movie was Das verflixte 7. Jahr, which means “the cursed seventh year,” and the poster you see above is from the West German re-release of the film in 1966. The Seven Year Itch, with Monroe, Ewell, and Evelyn Keyes, originally premiered in West Germany today in 1955.

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Femmes Fatales Jan 30 2014
STACK IN THE PAST
Evelyn Keyes puts the common handkerchief to uncommon usage.

American actress Evelyn Keyes started in film in 1938 and came to wide attention in 1939’s Gone with the Wind. Later she appeared in movies such as Johnny O’Clock, 99 River Street, and The Seven Year Itch. This great shot pairing her with a haystack and wearing a swimsuit put together from handkerchiefs was probably made around 1950.

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Hollywoodland Dec 13 2011
PERP WALK
The hungover and the restless.

Below are two photos of American actress Marguerite Chapman after her 1958 arrest on suspicion of drunk driving. Chapman was well known at the time, having appeared in such films as Appointment in Berlin, Relentless, and The Seven Year Itch. She was detained after rear-ending another car in Hollywood and subsequently refusing to take a field sobriety test. After an unspecified number of hours in jail, she posted bail, and of course the tabloid press was there to document her release.

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Vintage Pulp Sep 16 2010
NEUTRON DANCE
Marilyn looks good even after the bomb goes off.

Above, a copy of the Uruguayan cinema magazine Cine Radio Actualidad, with a cover image of Marilyn Monroe in her famous Seven Year Itch pose. But since she was colorized and composited on a weird new background, she doesn’t look like she’s flirting with Tom Ewell so much as cringing away from a hot nuclear wind. Was that what the designers were going for? We doubt it. But sometimes you get lucky and end up with a great image anyway. This one hit newsstands today in 1955. 

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Hollywoodland May 5 2010
SKIRTING THE ISSUE
This should really blow your skirt up.

Above you see an extra vibrant February 1955 cover of The National Police Gazette starring Marilyn Monroe in a nice image re-enacting her famous skirt-blowing scene from The Seven Year Itch. This scene never happens in the film—there's a cutaway so you never see a full body shot. But Monroe later played the scene out as a publicity stunt for photographers, some of whom you can see in background of the second shot of the moment featured inside the magazine. Gazette readers were in luck this month, because as a bonus, editors offered a calendar page featuring Bettie Page. Monroe and Page: two great icons that go perfectly together.

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History Rewind
The headlines that mattered yesteryear.
February 25
1947—Prussia Ceases To Exist
The centuries-old state of Prussia, which had been a great European power under the reign of Frederick the Great during the 1800s, and a major influence on German culture, ceases to exist when it is dissolved by the post-WWII Allied Control Council comprised of the United States, the United Kingdom, and the Soviet Union.
1964—Clay Beats Liston
Heavyweight boxer Cassius Clay, aged 22, becomes champion of the world after beating Sonny Liston, aka the Dark Destroyer, in one of the biggest upsets in boxing history. It would be the beginning of a storied and controversial career for Clay, who would announce to the world shortly after the fight that he had changed his name to Muhammad Ali.
February 24
1920—The Nazi Party Is Founded
The small German Workers' Party, or DAP, which was under the direction of Adolf Hitler, changes its name to the National Socialist German Workers' Party. Though Hitler adopted the socialist label to attract working class Germans, his party in fact embraced mainly anti-socialist ideas. The group became known in English as the Nazi Party, and within the next fifteen years expanded to become the most powerful force in German politics.
1942—Battle of Los Angeles Takes Place
A object flying over wartime Los Angeles triggers a massive anti-aircraft barrage, ultimately killing 3 civilians. Initially the target of the aerial barrage is thought to be an attacking force from Japan, but it is later suggested to be imaginary and a case of "war nerves", a lost weather balloon, a blimp, a Japanese fire balloon, or even an extraterrestrial craft. The true nature of the object or objects remains unknown to this day, but the event is known as the Battle of Los Angeles.
February 23
1945—Flag Raised on Iwo Jima
Four days after landing on the Japanese-held island of Iwo Jima, American soldiers of the 28th Regiment, 5th Marine Division take Mount Suribachi and raise an American flag. A photograph of the moment shot by Joe Rosenthal becomes one of the most famous images of WWII, and wins him the Pulitzer Prize later that year.
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