Sportswire Feb 4 2011
MAX FACTOR
In 1929 Max Schmeling was just another hungry young boxer.

As long as we’re on the subject of promo materials (see next post), here’s another rare find. It’s a publicity still of German boxer Max Schmeling from late 1929, a time when he was being touted as a contender for the world heavyweight boxing title. The photo was shot in New York City, and was used as a press handout for newspapers and magazines writing features on the fast-rising fighter. Schmeling soon won the heavyweight belt, albeit in controversial fashion, and held it until 1932, when he lost to Jack Sharkey, also controversially. Actually, controversy followed Schmeling his entire career, peaking around the time of his second bout against Joe Louis, in 1938 at Yankee Stadium. The bout was billed “The Fight of the Century” because by then Schmeling had been anointed a hero of the Nazi Party (though reluctantly, biographers tend to agree), which made his first round destruction by Louis a cause for celebration (though it should be pointed out that many Americans, particularly some wealthy and prominent ones, were openly pro-Hitler). In 1939 the winds of war began to sweep across the world, and Schmeling fought for the German army in Crete. After the war he became an exec at Coca Cola in Germany, and  amassed considerable wealth. Time passed, and he and Joe Louis became friends. When Louis died impoverished in 1981 Schmeling paid for a funeral with full military honors. Max Schmeling lived fourteen more years, finally dying this week in 2005 at the age of ninety-nine. He is yet another of those complex characters from history, which means we may revisit his story sometime down the road. In the meantime, if you’re inclined, you can read a bit more about the great Joe Louis here

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History Rewind
The headlines that mattered yesteryear.
July 30
1935—Penguin Launched
Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.
July 29
1957—Paar Takes Over Tonight Show
Today in 1957 Jack Paar begins hosting The Tonight Show. During Paar's five year stint, his unpredictable antics and strong comedic style help turn the program into a ratings juggernaut and a national institution.
1981—Charles and Diana Marry
Prince Charles and Lady Diana Spencer marry at St Paul's Cathedral before 3,500 invited guests and an estimated global television audience of 750 million, making it the most popular program ever broadcast.
July 28
1945—Plane Hits Empire State Building
A B-25 bomber crashes into the north side of the Empire State Building, between the 79th and 80th floors. One engine plows entirely through the structure, lands on a nearby apartment building, and sparks a fire that destroys a penthouse. The other engine falls down an elevator shaft. Fourteen people are killed in the incident.
1965—Vietnam War Heats Up
U.S. president Lyndon Johnson commits a further 50,000 US troops to the conflict in Vietnam, increasing the military presence there to 125,000. Johnson says about the increase, "I do not find it easy to send the flower of our youth... into battle."

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