A long while back we talked about the 1948 thriller Pitfall and shared a rare insert poster. Today we're showing you the standard size, usually referred to as a one sheet. Pitfall is worth a watch for a couple of reasons, but mainly because Dick Powell is a very watchable star. When we began this website, back when he was new to us, we called him “solid.” All these years later we now think of him as one of the better stars of his era. 

Not long ago we showed you a few Royal Crown Cola print ads featuring Hollywood superstar Lauren Bacall, and mentioned that other celebs had also pitched the brand. That was an understatement. In its efforts to claw away part of Coca Cola's dominant market share, RC signed up an entire stable of top stars, including a-list personalities such as Barbara Stanwyck, Joan Crawford, and Gene Tierney. Above you see a dozen celebrity ads produced by RC. There were others we left out of the group, for example with Sonja Henie, Irene Dunne, Diana Lynn, and even Bing Crosby. But how much cola can you really stand? Twelve is enough for one day. 

This promo poster for Dead Reckoning is deliberately garish and highly effective at drawing the eye. They don't make 'em like this anymore, nor movies like this either. It had a special premiere today in 1947 in San Francisco, and went into wide release across the U.S. a month later. We shared a piece of Japanese promo art years ago and talked about the film, so if you want to know more, check here. 

Above, Lizabeth Scott is smoking in more ways than one in this promo image shot for her 1948 film noir Pitfall. She was born Emma Matzo, if you can believe that, which makes her real name maybe the second worst in Hollywood history. But her career has to rank as one of the best in the sense that unlike most actresses she began with starring roles, debuting in 1945’s You Came Along, and later appearing in such classics as The Strange Love of Martha Ivers, Dead Reckoning and I Walk Alone. She last acted in 1972’s Pulp with Michael Caine, and today, aged 90, is retired and living in Southern California. 

A while back we made fun of some English-language websites for uploading a Japanese poster backwards. Well, now it’s Japan’s turn. Play it again Boggy? Seriously guys? Is that supposed to be phonetic? We think not. Well, it just goes to show you that whatever your language is, written down it’s just a bunch of chicken scratching to billions of other people. In any case, what you’re looking at is a poster for the film noir Dead Reckoning, starring Bogie, not Boggy. In Japan the movie was titled Great Split. At least that’s what the big red writing at bottom says. Platinum-haired Lizabeth Scott co-stars with Bogart, and we think she fares better in this than in Pitfall, which we discussed last week. She’s more alluring here, and has a meatier role to play as a woman with a complicated past.

The film is narrated by Bogart, and his tale is peppered with combat and gambling metaphors as various gambits come up “snake eyes,” or he’s “dealt a joker.” Of course, the real wild card is Scott—is she or isn’t she in with the villains? Bogart’s rational side says yes, but his gut—and groin—are seduced by Scott’s siren song. We mean that literally. Mid-century filmmakers often snuck in vocal numbers for their female starsto perform. Sometimes they fit seamlessly into the plot. In this case—not so much. Scott’s routine occurs at dinner while she’s sitting at the table with Bogie. You can see the thoughts playing on his face, above, and, “This is one freeeaky chick,” eventually loses out to, “I wonder if she dyes her muff?”

In the end, the whole conspiracy—the lies, the murders, the blackmail—is all about money. No shock there. And the head villain is the one with the best suit. Of course. So Dead Reckoning isn’t special, and in fact it borrows from a few other film noirs, but how can we resist it when Bogart sneers lines like: “I haven’t had a good laugh since before Johnny was murdered.”? It’s those hardboiled moments that make Dead Reckoning worth watching. As for the mandatory love angle, strings swell and eyes well, but despite best efforts from Bogart and Scott, their chemistry is a bit, er, boggy. So maybe the Japanese were right after all.

We watched Pitfall for the first time yesterday, and like many noirs the main takeaway here is to be thankful for what you’ve got. Dick Powell plays an insurance investigator, and even though he’s married to Jane Wyatt, he loses a philosophical debate with his own penis and ends up in Lizabeth Scott’s bed. But these fast women are never truly single—there’s always a recent ex and a raft of current admirers. Scott’s ex isn’t the main worry, since he’s cooling his heels in county, but her number one admirer is a gumshoe played by Raymond Burr and he's the sinister scheming type who is capable of just about anything.

When the ex eventually gets out of jail, Burr realizes his plan to have Scott is in jeopardy, so he decides to pit the ex against Powell, which should result in one murder and one long prison sentence. Afterward he’ll just scoop up Lizabeth and sail away with her. Did we mention she despises him? Well, no matter—like all sociopaths, Burr figures she’ll come to love him in due time, especially when she finally understands that his violent tendencies are just a symptom of his devotion.

Pitfall is a serviceable noir, but it isn’t top notch. The main problem for us is simply that Lizabeth Scott isn’t alluring enough to make us believe a husband would spurn the lovely and supportive Jane Wyatt. We understand that in real life these matters are complicated, but this is a movie and if Powell is going to stray, we think his marriage should be unhappy, or Scott should have more going for her than a platinum coif. Neither is the case, and so his tumble into Scott’s arms is a bit inexplicable. But hey, we’re quibbling. This is a decent movie, and we recommend it. Pitfall premiered in the U.S. today in 1948.