First time we’ve seen it, but hopefully not the last.
Above is the cover of an issue of Final, a publication we had never heard of before, but which is certainly big budget and hit the streets this month in 1950 courtesy of Gambit Publishing out of New York City. The cover star is model Joy Niven, who we also had never heard of, but who was photographed by famed Marilyn Monroe lensman Earl Leaf. This Final has taken a bit of wear over the last six decades, but kudos to the Denver Book Fair for acquiring it, sealing it so its deterioration stopped, and selling it to us cheap. Now we’ve carried it across an ocean, opened it, and exposed it to the elements, but all in an effort to scan it for posterity. For as we discussed before, if it isn’t digital and accessible to the masses, does it really exist at all?
Final is basically a tabloid, with a bit of crime, a bit of politics, a bit of sports, and a lot of celebrity dish. There are quite a few interesting items inside. In the Picture of the Month you see Canadian actor Rod Cameron with Portuguese model Angela Alves-Lico. They had just met earlier on the beach and, according to Final, she was driving home, and Cameronwas following in his car, when she had an auto accident. Our first thought, because they’d just met and “following her home” sounds a bit stalkerish to us, is that maybe she crashed because she was trying to get away from him. But perhaps not—Cameron and Alves-Lico soon married each other.
Later on you get an investigative report from inside Major League Baseball. What’s being investigated? Whether baseball is still prejudiced against Negroes. Short answer—yes. The reason Final was asking was because Jackie Robinson, Larry Doby and others had been playing in the Majors for a few years, prompting certain elements of the punditry to pronounce prejudice in baseball beaten. Of course that was ludicrous to even suggest, and Final’s report singles out the Philadelphia Phillies, St. Louis Cardinals, Cincinnati Reds, and Chicago Cubs as clubs that would not under any circumstances employ a black baseballer. Of those, the Phillies held out longest, employing their first African American baseball player a full ten years after Jackie Robinson had arrived with the Brooklyn Dodgers.
Probably the highlight of the issue, for us at least, is an article asking nineteen prominent ministers if they think the use of a nuclear bomb by the U.S. in Korea could be justified. Of the nineteen, only three unambiguously say it would be wrong. Most of the others echo theopinion of the compassionate Rev. B. W. Hancock: “If our military feels that it would establish peace, then I would favor it.” Truly, Hancock must have spent a lot of time with his cock in his han to come up with that one. It makes us think of the famous Tacitus quote: “Ubi solitudinem faciunt, pacem appellant.” Or, “And where they make a desert, they call it peace.” Yes! Three years of high school Latin and we finally worked that shit into a post. Nice! Anyway, for various reasons, the U.S. never nuked Korea, so we hope the ministers weren’t too disappointed.
Elsewhere in Final you get Australian nudists, Parisian white slavers, professional seers, forced sterilization, Ava Gardner in the Mediterranean, Patrice Wymore and more. We don’t know if we’ll ever run across another issue of Final, but we will certainly be looking. And in the meantime this one will go back in its plastic and—who knows?—with a little luck, it might survive another sixty years. More scans below.
Update: Pamela writes in and says, "The best part about that Rod Cameron/Angela Alves-Lico story is that after ten years of marriage, Cameron divorced her. And married her mother. Yep...the woman on the right in that photo.
, Gambit Publishing
, Final Magazine
, New York City
, Philadelphia Phillies
, St. Louis Cardinals
, Cincinnati Reds
, Chicago Cubs
, Earl Leaf
, Joy Niven
, Marilyn Monroe
, Patrice Wymore
, Ava Gardner
, Rod Cameron
, Angela Alves-Lico
, Jackie Robinson
, Larry Doby
, Gussie Moran
It was a year to remember.
Above is a photo of Manhattan, New York City, in the year 1947, looking from Battery Park toward midtown. Here you see everything—the Staten Island Ferry Building at bottom, Wall Street to the right, the 59th Street Bridge crossing Welfare Island at upper right, and in the hazy distance, the Empire State Building—at that time arguably America’s most recognized symbol. In the aftermath of a war that had destroyed Europe’s and Japan’s industrial capacity, the U.S. was the unquestioned power on the planet, with massive economic might, a military that had taken up permanent residence in dozens of countries, and a growing stock of nuclear weapons. Two years later the Soviets would detonate their first nuclear bomb, shaking the American edifice to its core. Meanwhile, all around the world, the seeds of change were taking root. Below is a look at the world as it was in 1947.
Firemen try to extinguish a blaze in Ballantyne’s Department Store in Christchurch, New Zealand.
American singer Lena Horne performs in Paris.
The hustle and bustle of Hong Kong, and the aftermath of the execution of Hisakazu Tanaka, who was the Japanese governor of occupied Hong Kong during World War II.
Sunbathers enjoy Copacabana Beach in Rio de Janeiro, and a military procession rumbles along Rua Catumbi.
Assorted Brooklyn Dodgers and manager Leo Durocher (shirtless in the foreground) relax at Havana, Cuba’s Estadio La Tropical, where they were holding spring training that year. Second photo, Cuban players for the Habana Leones celebrate the first home run hit at Havana’s newly built Estadio Latinoamericano.
Thousands of Muslims kneel toward Mecca during prayer time in Karachi, Pakistan.
A snarl of traffic near St. Paul’s Cathedral in London.
The city hall of Cape Town, South Africa is lit up to celebrate the visit of the British Royal Family. Second photo, during the same South African trip, the royals are welcomed to Grahamstown.
A wrecked fighter plane rusts in front of Berlin’s burned and abandoned parliament building, the Reichstag. Second photo, a shot of ruins in Berlin’s Tiergarten quarter, near Rousseau Island.
A crowd in Tel Aviv celebrates a United Nations vote in favor of partitioning Palestine.
Men and bulls run through the streets of Pamplona, Spain during the yearly Festival of San Fermin.
Fog rolls across the Embarcadero in San Francisco; a worker descends from a tower of the Golden Gate Bridge.
Detectives study the body of a woman found murdered in Long Beach, California. Two P-51 Mustang fighters fly above Los Angeles.
Danish women from Snoghøj Gymnastics School practice in Odense.
Tens of thousands of protesters in Cairo demonstrate against the United Nations vote in favor of partitioning Palestine.
A beauty queen draped with a sash that reads “Modern 1947” is lifted high above the boardwalk in Coney Island, New York.
A woman in Barbados holds atop her head a basket filled with fibers meant for burning as fuel.
Mahatma Gandhi, his bald head barely visible at upper center, arrives through a large crowd for a prayer meeting on the Calcutta Maidan, India.
Major League Baseball player Jackie Robinson is hounded for autographs in the dugout during a Brooklyn Dodgers game.
, New Zealand
, South Africa
, New York
, Hong Kong
, Tel Aviv
, Rio de Janeiro
, New York City
, Cape Town
, Los Angeles
, Long Beach
, Coney Island
, Major League Baseball
, Ballantyne’s Department Store
, Golden Gate Bridge
, Brooklyn Dodgers
, Festival of San Fermin
, Lena Horne
, Hisakazu Tanaka
, Jackie Robinson
, Mahatma Gandhi
, Leo Durocher
The headlines that mattered yesteryear.
1930—Chrysler Building Opens
In New York City, after a mere eighteen months of construction, the Chrysler Building opens to the public. At 1,046 feet, 319 meters, it is the tallest building in the world at the time, but more significantly, William Van Alen's design is a landmark in art deco that is celebrated to this day as an example of skyscraper architecture at its most elegant.
1969—Jeffrey Hunter Dies
American actor Jeffrey Hunter dies of a cerebral hemorrhage after falling down a flight of stairs and sustaining a skull fracture, a mishap precipitated by his suffering a stroke seconds earlier. Hunter played many roles, including Jesus in the 1961 film King of Kings, but is perhaps best known for portraying Captain Christopher Pike in the original Star Trek pilot episode "The Cage".
1938—Alicante Is Bombed
During the Spanish Civil War, a squadron of Italian bombers sent by fascist dictator Benito Mussolini to support the insurgent Spanish Nationalists, bombs the town of Alicante, killing more than three-hundred people. Although less remembered internationally than the infamous Nazi bombing of Guernica the previous year, the death toll in Alicante is similar, if not higher.
1977—Star Wars Opens
George Lucas's sci-fi epic Star Wars premiers in the Unites States to rave reviews and packed movie houses. Produced on a budget of $11 million, the film goes on to earn $460 million in the U.S. and $337 million overseas, while spawning a franchise that would eventually earn billions and make Lucas a Hollywood icon.
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